Helzberg Diamonds: Radio Spots

Helzberg Diamonds isn't your conventional jeweler. Their tone of voice falls somewhere between the more sentimental Kay Jewelers/Pandora and big department store. Helzberg is a little more playful, a little more whimsical, and always ready to offer their best deals for any occation. They are also looking to advertise more to the Latin market and asked us to create Spanish spots for the demographic. With this in mind, we created a few promotional spots to help Helzberg spread promotional messaging far and wide for Valentine's Day and Mother's Day.