Frutitas Agua Fresca: Refreshingly Atrevida

Frutitas requested we help them create a brand identity and brand look and feel for the launch of their new line of beverages inspired by the traditional Latin American drink. They also wanted to create social media content that stared and spoke to their target demographic, unapologetic millennial Latina women. We created custom ad lobs that can also be used for OOH and digital. We also created concepts for social media posts like pass the bottle and confessional-style interviews where we asked models what personality traits they felt encapsulate their Refreshing Realness.