United Healthcare: When It Matters. It’s In Spanish.
UHC approached us with an ask to create a campaign to raise awareness about their lines of supplemental health plans among Latine consumers from 35-65.
Brand Identity Asks
Language is one of the biggest barriers to care for the Latine community. The best way to understand healthcare options is in your primary language. We created a strategy that would help connect, garner trust, and offer support to Latine Spanish speakers in their search.
Meet You Where You Are
Our OOH creative was designed to be clean, and eye-catching, with easy-to-capture contact information for placement in high-traffic areas.
